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Kellogg Company (K) - Financial and Strategic SWOT Analysis Review

, Published: Oct-2012
Report Code: GDCPG30653FSA    Report Format: Electronic PDF


Kellogg Company (Kellogg) is a global food manufacturing company. It manufactures and markets ready-to-eat cereal and convenience foods for its customers across the world. Kellogg’s key products include ready-to-eat cereals, cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The company has manufacturing plants in 18 countries and markets its products in more than 180 countries. It markets its products under brands such as Kellogg’s, Keebler, Murray, Cheez-It, Austin and Famous Amos. The company markets its cereal products under the Kellogg’s brand name and sells them through direct sales force to the grocery trade. Kellogg Company is headquartered in Battle Creek, Michigan, the US.

This comprehensive SWOT profile of Kellogg Company provides you an in-depth strategic analysis of the company’s businesses and operations.
The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s
key strengths and weaknesses and the potential opportunities and threats.
The profile will help you formulate strategies that augment your business by enabling youunderstand your partners,
customers and competitors better.


  • Business description – A detailed description of the company’s operations and business divisions.
  • Corporate strategy – GlobalData’s summarization of the company’s business strategy.
  • SWOT analysis – A detailed analysis of the company’s strengths, weaknesses, opportunities and threats.
  • Company history – Progression of key events associated with the company.
  • Major products and services – A list of major products, services and brands of the company.
  • Key competitors – A list of key competitors to the company.
  • Key employees – A list of the key executives of the company.
  • Executive biographies – A summary of the executives’ employment history.
  • Key operational heads – A list of personnel heading key departments/functions.
  • Important locations and subsidiaries – A list of key operational centers and subsidiaries of the company, including contact details.
  • Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with five-year history.
  • Interim ratios for the last five interim periods – The latest financial ratios derived from five quarterly/semi-annual financial statements published by the company during the interim period.
  • Note: Some sections may be missing if the company’s data is unavailable.

Reasons to Buy

  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated into the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers based on the analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. It analyzes the company’s core strengths, weaknesses, opportunities and threats, providing you with an up-to-date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, financial and operational performance.
  • Financial ratios presented for major public companies in the report include revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.